Turn Your Industry
Expertise Into SaaS
An established business often has internal methods that customers or peers would pay to use. We test the buyer, the workflow and the commercial case before turning that expertise into a separate software product.
Choose one method
Test it with buyers
Build one workflow
You test demand before adding more features.
One buyer
NAMED BEFORE ANYTHING IS BUILT
One workflow
FOR THE FIRST PRODUCT
Client-owned
UNLESS A SEPARATE VENTURE IS AGREED
Start with the industry workflow
An established specialist business often has a repeatable method customers already value, but it's still delivered through senior staff, documents and local spreadsheets.
Turning that method into software creates a separate product decision: target buyer, product owner, support model, data boundary, sales route and the part of the expertise that should remain human.
We define that boundary before building the first product workflow.
CONSULTING YOUR EXPERTISE
- Delivery depends on your availability
- Capped at billable hours
- Lives in your head, leaves with you
- Hard to sell without you attached
- Value depends on a transferable business
PRODUCTISED AS SAAS
- Sells without filling your diary
- Needs sales, support and ongoing investment
- Rules written into the product
- Recurring revenue line
- You keep ownership, no Vu equity by default
What the first product needs
Lettings agents, locum doctors, marine surveyors, scrap dealers. Whatever the industry, the product has to fit the way the buyer already works.
The first customer problem
A recurring job customers would pay to improve. We check competing tools and test the need before choosing the first version.
The data model
Your industry's nouns. Cases, jobs, sites, claims, batches, vessels. Modelled the way insiders talk, not the way a generic CRM forces it.
The rules
The regulatory and operational logic you carry in your head. FCA, RICS, CQC, ICO, HMRC, whichever ones apply. Encoded once and kept current.
The AI layer
The bit that does the reading, drafting, classifying and checking. It goes into the workflow from the first version, wherever it removes work.
The billing
Stripe, contracts, seat management and VAT. This is the operational work that turns a tool into a business with recurring revenue.
What the leadership team gets
You bring the industry knowledge and customer access. We bring product and engineering, with each phase tied to evidence from prospective or real users.
The first engagement establishes the buyer, commercial case, product boundary and technical assumptions before a larger product investment.
BOOK A PRODUCT CALLProduct workshop
We walk through the work with your subject experts and prospective buyers. The scope records the first workflow, intended customer, pricing assumptions and deferred features.
Model the industry
We turn your know-how into the data model, rules and model instructions that run the product. You test the proposed workflow before the production build, so we can fix what we got wrong while it's still cheap.
Launch the first version
Branded, live, billable. Auth, payments, the core workflow, the AI layer, an admin back office. Enough product to sell and learn from.
Iterate to product-market fit
Releases against real customer feedback. New views, new integrations, the second workflow once the first is sticky. You decide when you've learned enough to take it in-house, or keep us as your product team.
Who this suits
You've been in the same industry ten years or more, and you can quote your customer's frustrations back to them word for word.
You've already built half of it in Excel, Notion, Airtable or a Google Form. Customers use it. You know which parts they open.
You can name the first ten companies you'd phone the day the product is live, and you've got their mobile numbers.
You have a product sponsor, commercial owner and subject experts, and need a delivery team that can work with all three.
You can explain a specific gap in the existing products and why a customer would pay to address it.
You can commit time to finding customers and helping the first users. We agree who will handle support as the product grows.
Our venture work starts with a real industry workflow
RiskMapped began with financial-advice expertise. BuildManager is being developed with experienced construction and quantity-surveying partners. The useful product boundary came from their working methods, not a generic SaaS feature list.
When this is worth discussing
We work best when there is a real operating problem, enough volume to measure and people from the affected teams who can make decisions.
Usually a good fit
- An established UK business, usually with annual revenue above £10m
- A repeated process with a known cost, delay, error rate or capacity problem
- A senior sponsor and a day-to-day owner who understand the work
- Access to the relevant staff, systems, sample records and security requirements
We may point you elsewhere
- A standard product already covers the process well
- The requirement is a one-off small build with no wider operating case
- There is no owner or access to the people and data needed to test the result
- The plan relies on AI making high-impact decisions with nobody responsible for review
Questions before committing
Who owns the product?
You do, by default. The agreement sets out who owns the company, the product IP, the source code and the data. If we agree a venture arrangement instead, those terms are written down before any product work starts.
Couldn't I just build this on Lovable or Bolt myself?
They're a sensible way to test an interface or an internal process. Before you put paying customers, payments or sensitive data through it, someone needs to check authentication, permissions, data handling, monitoring, backups and provider limits. We can fix the build you have, or tell you if it needs a controlled rewrite.
How much does it cost?
The product review and the first release are scoped and priced separately. The proposal says what each phase costs, what it depends on, who owns what and what evidence it should produce. After launch you can keep us on or take it in-house.
What if my industry's already got software?
Good. Existing software is a useful signal: the buyer has a budget line and a habit of paying for software. We need to establish which unmet need is strong enough to persuade customers to switch or pay for another product.
I don't want to leave my day job yet.
You don't have to. We can scope the work around the time you have available. We move at the pace your evenings can take and keep the scope small enough for that to work.
What about the AI part?
We include AI where it helps with a defined task, such as reading documents or preparing drafts. Some first versions only need conventional software.
Will you sign an NDA before I tell you the idea?
Yes. Send one over before the first proper conversation. Your expertise is the asset and we treat it that way.
Talk to us about the product idea
Tell us which internal method other companies ask you about and who would approve a purchase. We'll test whether it belongs in software, a managed service or the business you already run.