Ask buyer questions
Record model answers
Check the sources
You see where your company appears and why.
What you get from us
At the end of the engagement you'll have four things:
a summary of findings, written for busy people, about a page long;
our log of everything we tested (usually much longer);
a list of opportunities, ranked by likely impact, which can be surprisingly long, which is why there's a summary;
a pack of prompts and instructions so you can rerun some of the tests yourself at any time.
How the audit runs
The process is pretty straightforward, and you're welcome to watch over our shoulder while we're doing it. We start with a list of questions that people might reasonably ask an AI search assistant about your area of business. For example, we'd avoid asking what is <your business name>? but might include where can i buy a <relevant item>?
We'll run these through ChatGPT with search switched on, Google's AI Overviews feature, Perplexity, Claude, Gemini, and probably a couple of others. We'll ask them more than once. AI search assistants aren't consistent, so repeating the question tells us something about how reliably or unreliably you're being recommended. In each case we'll make a note of whether and how often your business comes up, what it says about your business including the URL of your website, and the URLs of other sites it cites as sources.
We also check whether search engines can crawl and index your site. Google's AI Overviews and AI Mode use the same Googlebot access controls as Search; Google-Extended controls some other AI uses and does not control inclusion in Search. We check robots.txt, snippet settings and whether structured data matches the visible page. Google's guidance says llms.txt and special AI markup are not required.
Sources: Google's crawler controls, AI features in Search and Google's AI optimisation guide.
Then, when we've done all of that, we'll write up our report with a summary of our findings. This will include our prompts and responses and any opportunities for improvement. We can't say how to get to number 1, nor guarantee a date, because it's technically impossible to do so. AI engines are changing all the time. We can say where you stand in relation to your competitors, and suggest ways of influencing AI-generated results.
If we find things on your website or in your wider online presence that need fixing, we can advise on what needs doing and quote separately to do this, though we're happy to recommend other suppliers if it's outside our remit. We might find gaps in your listings or reviews, opportunities to improve your content and website, and lots of other things. You own everything, with no monthly fee for a dashboard and no lock-in. We're happy to help analyse results after improvements have been made.
Frequently asked questions
What's an AI visibility audit? It's a deep dive into what AI-generated search assistants currently say about your brand, category, or market, how they got to this conclusion, and opportunities for improvement.
Who's it for? If your brand, category, or market is relevant to competitors then probably.
Will it replace SEO? No.
Is it important? It's getting more important.
Can you prove ROI? Not yet.
Does it work? We think so.
Can I have a taster? Sure. Choose a question someone might ask an AI engine about your category and we'll report what happens when we ask it. Free.
