
Phil Webb
Phil runs client work and the commercial side of Vu Agency and Raq.com. With each client, he works out whether Raq.com covers the job or they need custom software.
Phil on LinkedInVu Agency is a software and AI team in Solihull. These are some of the businesses we've built for.
Candidate assessments with graded PDF reports, pushed into their CRM.
LeoOS, a project system that drafts a concept design from a client brief.
Business financeCompliance checks on CRM deals, with a PDF report for the auditor.
A bookings and operations dashboard with an AI booking assistant.
Protection needs analysis for advisers, co-built as a venture product.
Fitted furnitureOlton HQ, tracking each bedroom from survey to aftercare, plus stock and time.
Carbon literacyAI scoring of carbon-literacy pledges, checked by a reviewer.
A group dashboard for a family butcher, with an AI assistant on their online shop.
See how each system worksTry the screens from each project on our work page.
"We knew we had to look into using AI, but had no idea where to start. Vu Agency took time to understand our business and the challenges, then showed us how to get more done."
Sara BremnerHead of Events, Oval Digbeth"The integration of AI analytics with our CRM system has been amazing for our business. We're now able to spot patterns and preferences we simply couldn't see before."
Zoe HubertDirector, Olton Bedrooms"Phil is an angel sent from tech heaven! Absolutely excellent solutions for a small business to work better using the technology available now."
Jo SalmonDirector, Make Asset ManagementWe learn how the job is done today before building anything, and Phil and Alex stay involved throughout.
Show us how the job works now and where it gets stuck. We'll agree what should change and check the expected saving is worth the cost of the work.
We build one useful part of the process first. Your team uses it and tells us where it falls short, and we use that to plan the next part.
We agree hosting and maintenance before launch, so you know who to contact when something breaks or you want a change.
We host and support these ourselves, the same way we look after client software.

A workspace for your team and its AI agents, with 75+ business tools.

Scans your current website and generates three modern redesigns, then hosts the one you choose.
Turns a rough brief into a ballpark cost, rough timescales and a first specification.
Phil and Alex set up Vu Agency in 2024 and still work on client projects themselves, with the rest of the team building alongside them.
Our 40-second film about automating breakfast, inspired by Wallace and Gromit. Sound on.

Phil runs client work and the commercial side of Vu Agency and Raq.com. With each client, he works out whether Raq.com covers the job or they need custom software.
Phil on LinkedIn
Alex leads software development at Vu Agency and Raq.com. He previously co-founded AccountancyManager, the practice management software acquired by Bright.
Alex on LinkedIn
Cyber Essentials certifiedValid to 21 September 2027
Solihull Business Awards2025 winnerAn example of the work you want to improve. A spreadsheet or a few screenshots are useful, along with a short explanation of who does the job and where it gets held up. Remove personal or confidential information from an initial enquiry.
Phil looks after the client side and Alex leads development. You agree scope and delivery with them, and the rest of our team builds alongside them.
Yes. We can review an existing app or an AI-built prototype and tell you what needs fixing. We'll look at the code and how people use it before recommending changes.
It depends on the scope and which systems we need to connect. Send us an example and Phil or Alex will reply in writing within two working days, with an indicative price and timescale if we can work them out upfront.
Before launch we agree who hosts and maintains the software, how you report a problem and how we handle changes.
Vu Agency builds and runs Raq.com, a workspace for teams and AI agents. We also build Custom Modules for businesses that need their own workflow inside Raq.com.
A spreadsheet, a few screenshots or a short note on how the job works today is enough to start.
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