Last updated: 3 March 2026

Who We Are

Vu AI Limited (trading as Vu Agency) is a company registered in England and Wales. Our registered office is at International House, The McLaren Building, Birmingham, B4 7LR. We are the data controller for the personal information we collect through our website and services.

Information We Collect

We collect the following types of information:

The website domain you submit for AI analysis
Your IP address (for rate limiting and security purposes)
Contact information you voluntarily provide through our forms (name, email address, phone number, message)
Technical data such as browser type, device type, and pages visited
Information gathered through cookies and similar technologies (see Cookies section below)

How We Use Your Information

We use the information we collect to:

Generate AI-powered business analyses and reports
Respond to your enquiries and contact requests
Prevent abuse of our services through rate limiting and security measures
Improve our website and services
Comply with legal obligations

Legal Basis for Processing

We process your personal data on the following legal bases:

Consent - when you submit your details through our contact form or request an AI analysis
Legitimate interests - to improve our services, ensure security, and prevent fraud
Legal obligation - where we are required to process data by law

AI-Generated Content

Our reports are generated using artificial intelligence through third-party AI providers. The content produced is intended as a starting point for discussion and may contain inaccuracies. We clearly mark all AI-generated content. The data you submit for analysis (such as your website domain) may be processed by these AI providers solely for the purpose of generating your report.

Cookies and Tracking

Our website uses essential cookies to ensure proper functionality. We may also use analytics tools to understand how visitors interact with our site. These tools collect anonymous, aggregated data and do not identify individual users. You can control cookie preferences through your browser settings.

Third-Party Services

We use the following categories of third-party services to operate our business:

AI providers - to generate analyses and reports
Hosting and infrastructure - to serve our website and store data securely
Communication tools - to manage enquiries and provide support
Security services - to protect against spam and abuse (e.g. Cloudflare Turnstile)

We only share personal data with third parties where necessary to provide our services, and we ensure appropriate data processing agreements are in place.

Data Retention

We retain your data for the following periods:

AI analysis reports are retained for 30 days, after which they are automatically deleted
Contact form submissions are retained until your enquiry is resolved or you request deletion
Technical logs (IP addresses, access data) are retained for up to 90 days for security purposes

Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure server infrastructure, and regular security reviews.

International Transfers

Your data is primarily processed and stored within the United Kingdom. Where data is transferred to third-party services located outside the UK, we ensure that appropriate safeguards are in place in accordance with UK data protection law.

Your Rights

Under UK data protection law, you have the following rights:

Access - request a copy of the personal data we hold about you
Rectification - request correction of inaccurate or incomplete data
Erasure - request deletion of your personal data
Restriction - request that we limit the processing of your data
Portability - request your data in a structured, machine-readable format
Objection - object to our processing of your data based on legitimate interests

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.

Contact

For privacy-related enquiries, please email us at phil@vu.co.uk or write to us at International House, The McLaren Building, Birmingham, B4 7LR.

Privacy Policy